Founder Playbook
The Digital Build Playbook
The full system founders use to plan, build, launch, and clean up the digital side of their business — before hiring help or opening another tool.
189 pages, 17 chapters, eight parts. It takes you from a blank page to a live site with a real domain, a database, logins, and Stripe taking payments — built with AI, without agency overhead.
The order is deliberate. Part I is why you own the floor instead of renting attention. Part II is the prep: the forty-five minute brief and a three-colour, two-font brand system you can actually use. Part III is the build — a three-hour first session that produces a working homepage, then eight homepage prompt sets by site type, pricing and the offer ladder, databases, auth and forms, and selling with Stripe Checkout.
Part IV is deployment in full: lockfile fixes, GitHub, Cloudflare Pages, build settings, server-side secrets, DNS, email routing with SPF, DKIM and DMARC, Shopify and WordPress integrations, and analytics. Part V is SEO, speed, security, the three legal pages, launch day, and the first 90 days. Part VI is how to hand the work off with your eyes open.
Part VII is the part most guides skip: pricing client builds in three tiers, a five-email outreach sequence, intake questions, and a standard agreement. Part VIII is reference — key handling rules and the git workflow. Same chapters whether you are building your own or selling the build to other people.
This is not in the Social Media Bundle. It is a standalone founder and builder resource.
What's Inside
The forty-five minute brief
One document that tells the AI — and you — exactly what is being built. Written once, saves hours of regenerating.
Eight homepage prompt sets
Landing page, influencer, consulting, agency, SaaS, app marketing, client portal and e-commerce, each with its own section prompts.
Databases, auth and Stripe
The chapters where the site stops being a brochure and starts storing data, remembering visitors and taking payment.
Full deployment runbook
GitHub, Cloudflare Pages, secrets, DNS, email authentication and analytics, step by step.
Launch and the first 90 days
SEO and speed fundamentals, security, three legal pages, launch-day sequence, then a three-phase 90-day plan.
The client toolkit
Three-tier pricing, a five-email outreach sequence, intake questions and a standard agreement.
Chapter Breakdown
Every module is structured, sequenced, and built around a real outcome — not 200 pages of theory.
Part I — Why you own the floor
Chapters 1–4. Why borrowed distribution is not infrastructure, what this stack actually builds, what the same build costs from an agency, and which of the three reader paths you are on.
- Owned vs borrowed distribution, in plain terms
- Website as front door, not finish line
- The real cost comparison before you start
- Founder track, builder track, hand-it-off track
Part II — Prep and the forty-five minute brief
Chapters 5–7. The decisions to make before you open the builder, the single brief document that stops you regenerating sections, and a brand system of three colours and two fonts.
- Asset and decision checklist before session one
- The six-part brief, with worked sample briefs
- The 60/30/10 colour rule and type pairing
- Brand worksheet you fill in once
Part III — The build sessions
Chapters 8–12. Three focused hours and five prompts to a working homepage, then eight homepage prompt sets by site type, the offer ladder, and the database layer.
- Session rhythm, prompt by prompt, with credit management
- Eight site types: landing, influencer, consulting, agency, SaaS, app, portal, e-commerce
- Pricing page structure and the rules behind it
- Favicon, metadata, Open Graph and badge removal
Part III cont. — Data, auth and getting paid
Chapters 11–12. The point the site stops being a brochure: tables, forms writing to a database, logins, and Stripe Checkout taking real money.
- Setting up tables and wiring forms to the database
- Auth without building your own login system
- The sell flow, and what happens after the sale
- Follow-up email sequence off the back of a purchase
Part IV — Deployment, domain, email, analytics
The unglamorous half nobody documents: GitHub, Cloudflare Pages, build settings, secrets, DNS, email authentication, integrations and tracking.
- Lockfile fix, GitHub connection, Cloudflare Pages setup
- Build settings cheat sheet and troubleshooting
- Buying or transferring a domain, DNS basics
- Email routing with SPF, DKIM and DMARC
- Shopify, WordPress and analytics install prompts
Part V — SEO, security, launch, first 90 days
Chapters 13–16. Six search fundamentals, six security fundamentals, three legal pages, a launch-day sequence, and what to do for the three months after.
- Technical and content signals that actually move rankings
- Security basics and the three legal pages you need
- Launch day as a checklist, not a performance
- The 90-day plan in three phases
Parts VI–VII — Handing off and selling builds
Chapter 17 and the client toolkit. How to hand the work to someone else with your eyes open, and how to package, price and contract the build as a paid service.
- Three tiers, three scopes, three closing prices
- Five-email client outreach sequence, written out
- Intake questions for a new build
- Standard agreement you can adapt
Part VIII — Reference
The bits you will come back to: handling keys and secrets safely, and a git workflow you can follow without being a developer.
- Key handling rules
- One-time setup, then the daily git workflow
- Code reference snippets from the build chapters
Seen enough?
The Digital Build Playbook — $27, yours the moment you pay.
Instant download, lifetime access, and it stays in your library as it gets updated. The rest of this page is detail — the guide itself is the part that changes anything.
- Secure checkout
- Instant access
- Lifetime updates
- Works on any device
Format & Specs
Format
Founder playbook + runbooks
Length
189 pages
Delivery
Instant digital download
Updates
Free lifetime updates
Who It's For
- Founders who need a real site, not another abandoned draft
- Solo operators building the whole thing themselves
- Builders who want a repeatable production process they can resell
- Anyone about to hire an agency who wants to know what they are buying first
You'll Walk Away With
- A live site on your own domain, with a database, logins and Stripe
- A brief and prompt system that works across AI builders
- A deployment and launch process you can run again without relearning it
- A pricing, outreach and contract model if you want to sell the build
Work With Me
Want this done for you?
Want this built for you? I'll run the audit, design the site, wire the stack, and hand you a clean digital business — not another half-finished tool.
Service · Website Design & Development
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FAQ
- Is this for non-technical founders?
- Yes. Every decision is explained in plain English. Where tech matters, you get a recommended stack.
- Will this work for service businesses?
- Yes — services, products, coaching, agencies, and creators are all covered.
- Is this in the Social Media Bundle?
- No. It's a standalone founder resource. The bundle is creator/social focused.
- How long will it take to work through?
- Chapter 8 is a three-hour session that ends with a working homepage. Getting to a fully launched site with payments usually takes a few focused weekends.
- Which builder does it use?
- The build chapters are written around Lovable, but the brief, section prompts, pricing, deployment and launch chapters apply to any AI builder.
- Do you offer this as a done-for-you service?
- Yes. The Website Design service is the implementation version of this playbook.
- Do I get updates?
- Free lifetime updates whenever I refresh the runbooks.
Be first in line.
The Digital Build Playbook drops soon. Get notified the moment it goes live — early-bird pricing included.